Proven marketing leader
At the end of the day, people come to me to solve complex problems. Described as "both a thinker and a doer," I know how to be productive without losing sight of the bigger picture. And with a musical background in classical and jazz violin, I bring a creative approach so that the finished product is engaging and differentiated.
With more than a decade of tech marketing and strategy experience spanning B2B, B2C, and non-profit environments, I have a unique and broad work portfolio.
This site is a visual representation of the work that best conveys who I am and what I love to do.
Strategic Partnerships
Technology partnerships help to quickly expand your product set, audience awareness, and market share.
Joint marketing activities must be targeted to get the right joint customers and prospects to take action.
The benefits of a native Salesforce integration
Product integrations are not new, but the way we built Cisco Webex for Salesforce is. This native solution, part of the Cisco and Salesforce alliance, embeds essential collaboration tools right in the Salesforce user interface without requiring any development work by IT.
For launch, I authored this announcement blog and produced the accompanying video (above) to explain how the integration improves life for both users and admins.
I carried launch momentum into Salesforce's Dreamforce conference, generating well above-average % of new contacts and a substantial $MQL.
Webex and G Suite: bringing cloud leaders together
Webex and G Suite have complementary portfolios customers. To enhance the customer experience and attract customers away from competitors, the companies formed an alliance to highlight several product integrations already in market and illustrate future areas for synergy.
I played a lead role in bringing this partnership to market, authoring the Webex for G Suite announcement blog and co-authoring the partnership press release.
> Blog
Thought leadership
Shape the minds of buyers with a strong point of view on a new topic or category.
Make it pop even more with research or influencer validation.
Ground-breaking research with Harvard Business Review
I conducted a research study with Harvard Business Review Analytic Services to validate the direction of our new product portfolio.
The study data unearthed a narrative that supported our position, giving us an opportunity to promote our thought leadership to buyers and influencers, and generate new customer demand. The report became the most-used gated asset in global demand generation efforts.
> Blog
Touting "leadership" status in mobile collaboration
It's not easy to get good ratings in analyst surveys.
So following a "leader" rating in Aragon Research's 2015 Mobile Collaboration Tech Spectrum, I created a series of promotional activities, including this executive blog, to tout our rating to prospective customers.
Experiential marketing
Don't just say it, show it. Event marketing that's focused on putting product in the hands of your target users is second to none in driving buzz, trials, and ultimately purchase.
Hackathons spark great ideas
Guerrilla marketing can do amazing things when you get your product in front of the right advocates.
In both 2015 and 2016, I sponsored the StartupBus North America to put the Cisco Spark app, Cisco Spark APIs, and Tropo APIs in the hands of the developers and marketeers at aspiring startups.
Over 3 days, these entrepreneurs generated buzz by using our products to collaborate with each other AND as a platform to enable collaboration inside of their own apps.
Pop-up marketing
SXSW Interactive is a major, global technology conference that attracts unique audiences and influencers. But how do you stand out?
In 2016 and 2017, I built Cisco Spark Haus (video) - a pop-up event experience to manifest the Cisco Collaboration brand among attendees at tech's biggest show.
We hosted more than 3,000 attendees, achieved a high Net Promoter Score (with 82% preferring the event to comparable events), and reached millions online through engaging live streams and photos.
Stay home for the holidays
How do you show off a product that has a benefit payoff that words, videos, nor positive third-party reviews can convey?
By stopping the consumer in his or her tracks with a short product demonstration experience that feels completely organic.
I led a large cross-functional team that executed a 14-city experiential marketing tour during the holiday shopping season to introduce a new video product. Our activation generated nearly 1 million consumer engagements and was awarded "silver" by Event Marketer at a national event.
Testimonials
Joe F.
Sales Director, Google
"Jeff is both a thinker and a doer. When we had a tough, complex concepts that we wanted to simplify for broader appeal, he was the go-to guy in marketing we would ask to help out."
Negisa T.
Marketing Manager, Cisco Security
"Jeff coached me on all of the marketing essentials I needed to know in order to succeed as a marketer and to impress our cross functional stakeholders."
Rajiv A.
Silicon Valley Startup Founder and Board Member
"Jeff is creative, extremely hardworking, and takes charge. He is very personable and fun to work with; always open to feedback and new ideas! It's been a pleasure to work with him."
Adam W.
Co-Founder and Managing Partner, Denali Properties
"I have one word for Jeff: multidimensional. Jeff never ceases to amaze me with his ability to combine creativity with right-brain thinking."
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